"When you hear the name William Helburn, it will probably not mean anything to you. Unless you were part of the advertising industry in the Mad Men era, or a fashion insider, Bill (as he’s called by friends and colleagues) would have flown under your radar. Contemporary to other greats like Richard Avedon, Lilian Bassman and Irving Penn, Mr. Helburn’s career started right after the war."
Meet the Man Who Changed Advertising in America, by Gabriel Ruas Santos Rocha
Appeared in Huffington Post / 2017
Ruas Santos Rocha, G. (2017, December 6). Meet the Man Who Changed Advertising in America. The Huffington Post, Retrieved from https://www.huffpost.com/entry/meet-the-man-who-changed-_b_8026368